The Future of Online Shopping: PASSO

Imagine shopping with a personal shopper and a bodyguard holding your wallet… online.

Loading up my shopping cart at a new online store is fun but when it comes to checking out, it can be pretty annoying. Same thing every time, right? Pull out your wallet to grab your card, fill out the same info every time, and then create a password I won’t recall anyway because it had some sort of annoying requirement. Lucky for us, PASSO is about to fix online shopping.

I sat with Co-Founder Steven Gray II for an exclusive interview. His grand vision for soon-to-be-launched PASSO is to be:

A portal for everyone in the world to understand what is going on with their personal information while simplifying the online and mobile experience across all verticals – beginning with ecommerce.

With PASSO, you fill out your personal and billing profile one time, share some of your buying preferences to get your ecommerce profile started, and then log into a merchant site and sync your information as simply as Facebook Connect – but with full transparency and control over what information is shared. Easy and secure.

 PASSO will also help retailers personalize your online shopping experience by creating a more detailed ecommerce profile automatically as you continually shop online. Best of all, PASSO gives retailers the ability to offer you custom discounts based on your previous purchases. YES! I’m talking about personalized coupons.

Securely sync your personal information and preferences with retailers for a better online & mobile shopping experience.

PASSO has a bigger goal – and it’s to help us buyers understand how far our personal information reaches. Their inspiration stemmed from filling a need. Like us, they wanted a platform where they can simplify the impersonal process of shopping online and still feel comfortable sharing personal data. PASSO does this by giving you the ability to track and manage all of the information you share after you sync with a site for the first time. You can even update your address, credit card, etc with multiple sites, with one-click..

So you want to know the handsome creators behind this genius idea? Meet Christopher Merkle and Steven Gray II:

Online Shopping is just the start – PASSO aims to secure, simplify and personalize your entire experience across all verticals online in the near future. Head over to passoprivacy.com for more information.