White Gold Fit For Your Closet by Lucy Norris, “Do Well Do Good” Expert

I once fell in love. I remember the moment vividly. It was a warm Summer’s evening in Miami. After a glorious sun-drenched day at the beach, I headed back to my girlfriend’s apartment to shower and glitz myself up ready for a hectic night on the town. I was feeling drained by the day’s activities. A little too frazzled for the night’s partying, but when on vacation, one must push one’s entire self to the limit.

I had a brisk shower, stepped out onto the marble tiled floor and grabbed the guest towel. My heart skipped several beats. I was wrapping myself in warm hugs, soft feathers and little fluffy clouds. I was enraptured. That was the moment I felt heaven on my skin for the first time. So soft, so sumptuous, so luxurious. It was pure bliss.

Egyptian cotton towels. The very finest cotton I have ever felt. From that day forward I vowed nothing but ‘white gold’ would hang from the towel rail in my bathroom, grace my wardrobe and line my bed.

Alas. I learned very soon thereafter why I had spent most of my life as a stranger to the Egyptian cotton. It comes with a hefty price tag.

So what do we do as consumers? Pay a premium or settle for average? As a Consumer Trends Expert, I know that most of us prefer to have good quality products in our lives. The issue? The price tag. And the conscience, because we also want items that make profit with purpose. We pine for guilt-free affordable luxury.

Fear not my friends. There is a solution. Newcomer: Kotn. An affordable way to be draped in luxurious sustainable cotton that gives back to local communities.

Founders Mackenzie Yeates, Rami Helali and Benjamin Sehl noticed a gap in the marketplace – high quality, well-fitting cotton basics at a price you can wear every day.

We all know a T-shirt is the New York fashion staple. You can look chic, casual or entrepreneur with the right accessories. Dress it up, dress it down. You can lounge or lead the meeting at The Wing. But quality is crucial otherwise you will spend the entire day looking as though you have just crawled out bed.

Kotn provides the ultimate fashion essential. It’s an Egyptian cotton t-shirt, which has the feel and cut of its competitors but is affordable enough for consumers to pick up in multiples.

Partnering directly with Egyptian cotton farmers in the Nile River Delta to keep costs low while helping to revive a struggling agriculture business. Since then, Kotn has expanded to a full range of essentials for men and women and is continuing its mission in Egypt by building schools to educate the children of the farmers they work with.

And now us New Yorkers have easy access. Kotn opened a brand new store in Soho and invites you to experience the feeling of affordable luxury.

My advice? Be prepared to fall in love. But in this relationship, there is no room for broken hearts, just a long lasting love affair with some of the world’s finest fibers that will ever touch your skin. These T-shirts are fit for royalty. Get your orders in before Meghan and Harry.

Fashion expert, Lucy Norris, is the go-to style guru for achieving high fashion glam at an affordable price. Her insider savvy, industry expertise and innate talent for making aspirational looks realizable have endeared her to the hearts of a growing fan base.

She knows the business of being beautiful – inside and out!

Check out more of her #DoWellDoGood finds at @GiftGeenie – a wish list app.

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